About Baticana

Hi there, welcome! Thanks for stopping by!

I’m Martina Fonte Gussoni (Mar), the creator and designer behind Baticana. I’m 31, and I’ve been immersed in the world of design since I was 10—surrounded by fabrics, patterns, and sewing machines!

This beautiful brand started in 2014. After studying design for 3 years and working for a few Buenos Aires brands, I decided to go independent and do what I truly love: creating everything that comes to mind. My ideas are all about colors, ruffles, prints, textures… basically all the pretty things! On top of that, Baticana also reflects my passion for traveling and my values for a kinder, more sustainable approach to fashion and life.

Everything you see here takes a lot of work, done by hand and with patience. From the very first design idea, we make samples (sometimes more than 10 for the same product—yes, 10!), then we hunt for the perfect fabrics for each piece or accessory, and finally everything goes to the workshop!

None of this would be possible without my amazing team—wonderful women who support every step of our growth and blend their creativity with mine to bring this brand to life.

Thanks so much for reading, and I hope you take a little piece of Baticana home with you!